Friends, I don’t know whether the film went for censor certification yesterday. If not, it may go today or tomorrow.
Meanwhile Chennai theatres are gearing up to receive the Box office Boss. Movies which are purely running with lesser than 20% occupancy are to be kicked out to accommodate our Boss.
Sangam Cinemas in Chennai has placed a giant vinyl banner alongside the theatre premises. The banner is placed such in the North-East direction facing towards Central side.
A student and a PC
The banner is such a big one and it is the first ever official banner in such a size. Sangam has erected it few days before. While I was taking snaps two days before, as usual pedestrians and other motorists eagerly enquired me about the movie. A KMC student enquired about the ticket availability and exact release date so as he could take off. Not only the student, a PC who was at duty that time in that signal, gabbed with me. Later I understood that he must be a thalaivar fan.
Specialty of the banner
The above banner has a specialty. It has been erected by Sangam Cinemas and not by producer or distributor. It is rare phenomenon nowadays where theatres spend for banners. That’s our Superstar’s power.
Theatres compete heavilyPyramid Saimira, the distributors are having tough time since many theatres are vying for prints. Apart from theatres which regularly screen movies, it has to take care of theatres which are under its control already. (Sai Mira has signed agreement with many theatres in the state to screen movies they distribute). Those theatres are also nagging them to alot a print for them. So, Saimira is in a fix. An insider from distributing circles said that the demand is equal to that of Sivaji and Saimira is really struggling to finalise the screens. Anyway, in a day or two total theatres will be finalised. And what you see in ads is not the final list. More theatres are likely to be added.
Get ready for the sentimental feast.
