Monday, June 30, 2008

Kuselan audio launch posters in Chennai city & Music CD Inlay Design

Friends, the launch function passed of peacefully and it was a grand success. Will try to present it to you as soon as possible with God's grace.

Am yet to type the excerpts and copy photos from memory card.
The participants included one and only Superstar, KB, Bharathiraja(??!!) AR Rahman, GV Prakash, Jegapathy Babu, Vadivelu and others from Kuselan team.

I have not seen such a crowd and craze. The hall which has a capacity of 200 was full with 1000 participants. No space even to move inside. But i enjoyed every moments as i was standing near, just opposite to Superstar from diaz.

Just recollecting the minutes one by one.
Meanwhile, enjoy the inlay card design and poster photographs of Kuselan audio. Stay tuned...

Note:
The CDs and cassettes will be available from tomorrow onwards in shops.

- Sundar



Sunday, June 29, 2008

Kuselan Audio launch - Invitation design

Kuselan team is gearing up for the much awaited audio launch. And as i said already a stylish invitation has been prepared and sent to the participants.

The invitation is much attractive in all aspects including desing, style, pictures used and techincs adopted in printing.

I think this is the first time a stylish and costly invitation prepared for our movie. Thanks to those who are behind this.

Herewith i present the exclusive pictures of the invitation desing for our blog readers.

Note: Actually i hate putting watermarks in images. But some websites are lifting the content and images from my blog and using them without giving appropriate credits. So my hard work goes vain. So am pushed to put watermarks. I have given permission only to www.rajinifans.com and a few of our visitors and my friends for taking images or contents from here. Others should use them only with appropriate credits for the blog.

Kuselan audio turns super hit even before its launch

Although we are 100% sure about Kuselan audio's hit, we are not aware of the business statistics and other infos regarding the sales or rights. (except the news that the audio rights has been purchased for 2.25 crores by Big Music)

Times of India has given a beautiful insight about this and has revealed vital infos of Kuselan audio and its impact in the market and the demand it has among the dealers.

Sivaji vs Kuselan
Though now we knew about Sivaji audio's stupendous success we were not aware of its sales. This article reveals that too.

Guess what the article says that just the name, Rajini itself is making magic in the audio market.

Our blog exclusive
Meanwhile, attached is the standee image of Kuselan audio which i have presented exclusively for our blog readers. Hope our readers have the privilege of viewing it first.

After reading the below article you would agree to this post's title....Ok?

Over to Times of India article....

Kuselan tracks gold
29 Jun 2008, 0025 hrs IST, Sreedhar Pillai,TNN

Rajinikanth has once again proved that he is the real superstar of Kollywood.

The audio of Kuselan has been sold for a whopping Rs 2.25 crore by its producers to Big Music. It is the highest price ever paid for a Tamil film by an audio company.

The official audio launch will take place on Monday at a suburban five-star hotel in Chennai. Rajinikanth and the rest of the Kuselan team including Nayanthara, Pasupathy, Vadivel, Meena, director P Vasu, producer K Balachandar and music director G V Prakash will attend the function. The buzz is that the chief guest at the function will be Prakash's uncle and mentor A R Rahman.

The mere name Rajinikanth, spells magic not only at the box-office but also in sale of audios. The audio company is coming out with two lakhs CD's (Rs 99) and cassettes (Rs 45) of the film, which will be on sale from July 1 morning in all music outlets worldwide. Says a beaming Umesh Pai, General Manager South, Big Music, “Never before in the history of Tamil audio has two lakh CD's and cassettes been available in the market on the opening day. There is already an order for 1.15 units from the dealers. We are expecting it to beat all sales records once the film is released. The company is also reported to be spending another Rs 30 lakhs towards promotions and merchandising of the album. In addition to that, the digital downloads of the songs in the film has been sold by the audio company.

The previous highest selling audio according to industry estimates was Rajnikanth's Sivaji, which had music by A R Rahman and is reported to have sold nearly 4 lakh CD's and cassettes.

How is it possible for an audio of a Tamil film to get such a high price at a time when the audio industry is in doldrums and there is rampant piracy? “Just the name attached to the label, Rajinikanth is the selling point of the album.

G V Prakash's last album sold for Rs 20 lakhs, today the market for a film's audio rights depends very much on the hero of the film,” says an audio industry spokesman.

The producers of Kuselan, Kavithalayaa and Seven Arts Films are marketing it as a full fledged Rajinikanth extravaganza. At the movie launch, the superstar said that he appears in 25 percent of the film however, director P Vasu claims that Rajinikanth, who is doing a special appearance has one-hour of screen time of the film's approximately 2 hours 40 minutes running time. Kuselan is a remake of the Malayalam blockbuster Katha Parayumbol.

The superstar will feature in three of the five songs in the film. His introduction song Cinema, Cinema, sung by Shankar Mahadevan will feature more than a dozen Kollywood stars who will join the superstar in celebrating 75 years of the South Indian film industry. Another highlight is the seven-minute song Om Zaarare sung by Daler Mehendi, Chitra and Sadhana Sargam and features Rajinikanth and Nayanthara. Pasupathy and Meena, the hero and heroine of the film, seem to be sidelined and will feature in one song and briefly appear in another.

http://timesofindia.indiatimes.com/Entertainment/India_Buzz/Kuselan_tracks_gold/articleshow/3175486.cms

Saturday, June 28, 2008

Kuselan Audio: Fantastic festoons & enticing invite card!

As we said earlier, Big Music is gearing up for one of the most-expected audio extravaganza in Tamil cinema.

Festoons are being sent

The music company has already made never before arrangements for the audio release carnival. Festoons (thoranam) have been sent to all shops for decoration. (Check the images along with this post. Both are high-resolution images and can be magnified and viewed)

Invite ready

Invitations for the event are being issued to the participants and press people. And guess what, we have never seen such an extravaganza invitation for our Superstar movie’s audio release.

There are no names of participants or details of programme available in the invite.

Only venue and date and time is available and a few stunning stills of Superstar includindg a small pic of Vadivelu and Pasupathy with Meena are seen in the invite.

The card is printed in matte finish with spot lamination (particular surface or image have a bevel and emboss look)

We could see all of the four company names with logos in the invite who involved in Kuselan – Big Music, Kavithalaya, Seven Arts and Pyramid Saimira.

The function will be held at Hotel Lé Royal Meridien, Chennai on 30th evening 7.00 pm.

Singers and lyricists

Actually I was about to present you the details of singers and lyricist. But I was shocked to see that already in oneindia.in

Anyway presenting you the list herewith:

Cinema…cinema…
Artist(s):
Shankar Mahadevan
Lyricist: Vaali

Sollamma...
Artist(s):
Hariharan, Sujatha, Baby Ranjini, Baby Pooja
Lyricist: Pa. Vijay

Om Zaarare...
Artist(s):
Daler Mehndi, Chitra, Sadhana Sargam
Lyricist: Vaali

Chaarai...
Artist(s):
Shreya Ghoshal, Kids
Lyricist: Dr. Kridhaya

Perinba...
Artist(s):
Kailash Kher, Prasanna
Lyricist: Yugabharathi

Friday, June 27, 2008

The uncontrollable fans & their frenzy – Spot report from Shanthi theatre

As already you have read in papers and website about the Shanthi theatre shoot, I herewith tried to present some new infos and happenings there with new pictures other than I used previously. Do tell me your esteemed views and honest comments and criticisms about this.

When first time I heard about Kuselan shoot in Shanthi theatre with fans I didn’t believe. Later last noon I heard that through a trust worthy source. Then only I believed it.

I know that the shoot would be for patch work and Superstar won’t turn up for that. Anyway I wanted to cover it for our blog and also notice the happenings standing nearby.

Since I was told that shoot would start by 6.30 am on Thursday, I kept alarm clock for 5.00 am. Since these days I am going to bed a bit late, I used to rise only after dawn and many times alarm failed to wake me up. But surprisingly today morning I woke up the moment alarm started ringing.

Within half an hour I was ready and started to Shanthi theatre with my bag. I was there by 6.15 am. At that time itself, I could see lots of crowd before the theatre annexe and in Anna theatre too. Most of them were local fans. One could lots of female fans too. They all were from neighboring areas.

Theatre decorated already
The theatre was already decorated with Rajini fan club flags, ribbons and cutouts. One could see digital banners too here and there. On lookers were gazing at the scenario. Those who regularly come to Saravana Bhavan there wondered for a while and puzzled what’s cooking there. Some get confused and asked others, is any Rajini movie releases today? How we missed it? etc.,

I came to know that director Vasu was already inside the theatre supervising the shooting arrangements.

Installation of cranes and cameras
Generator and power vehicles started coming in to the compound and the production executives were busy installing the cranes and cameras and rails. Generator vans started coming and exactly by 7.30 the theatre wore a festive atmosphere. (If you see in person such installations and production related works with technicians working hard – you won’t watch any movie in piracy for sure!!)

Shoot inside the theatre
First a scene inside the theatre was shot. We were allowed inside the movie hall and all occupied seats. Vasu was instructing the crowd inside the theatre standing in the diaz before the screen what to do. The camera was set on the stage of the screen. Shooting lamps and lights were fixed on all sides of the entrances.

Superstar, thalaivaa, varungala mudhalavar superstar…
The scene was to capture audience’s reaction when they first saw the letter Superstar on the screen. Vasu was describing everything and asked the crowd to react one he says to do so. A rehearsal was done. Flowers and papers were kept ready. Finally when Vasu shouted “Action” the whole crowd went wild and we could hear the shouts Superstar, thalaivaa, varungala mudhalavar superstar etc. The theatre floor was filled with paper pieces and floral petals.

After that the shoot was shifted to outdoor. Fans performing paalabhishekam was shot and women lighting camphors were shot.

Uncontrollable fans
It was tough task for Vasu to control the fans. And we could witness it. Before he was saying “Action” the fans started pouring milk and Vasu became tensed and shouted. We could understand that how tough is directing a film and particularly such involving lots of wild fans.

That shot was filmed with the help of Akhila crane and it was very interesting and wonderful to see the crane swiftly crawls in the air to shoot the scene. (see the picture in the separate link or in previous post)

Everybody started shouting “Thalaivaa” while the fans were pouring milk in the cutout. Those who were gathered at the ground raised their hands and started shouting, “Suppppppppperrrrrrrrr Staaaaaaaaaarrrrrrrrrrr,” “Deivamaeeeeeeeeeeeee” etc., (see the attached picture)

All were in Bhakthi paravasam.

After that Vasu a scene involving Thaaikulam’s were shot. Those who were hired for that were made to gather before the camera and then the scene was shot.

As I was roaming here and there I couldn’t catch the exact happeing.

The shoot concluded by 9.00 am and after that a mini press meet was held inside the theatre office where Vasu explained about the scene and Superstar’s opinion about the film. (Check in Thanthi attachment for the detailed report)

Were fans not enough? Why side artistes?
When Vasu decided to shot such a scene initially it was decided to film it with side artistes only. However lates he decided to bring in fans too. Because then only the scene would be lively. And we couldn’t expect such a involvement and passion from hired people.

At the same time, he felt that there should be at least 50% of the side artistes in the scene. You know why? You can’t control the fans above some extent. But hired people can be controlled. So, for a better control only some part of the crowd was hired. And we understood that during the shoot. The fans were really uncontrollable and they forgot that the director has to say “Action”.

You should keep in mind that Vasu was standing in the ground instructing in the mike and fans were in top of the building.

At one extent they started pouring the milk before Vasu’s nod and all become waste as camera was not running that time. Later when Vasu said “Action” there was no milk in the cans to pour and a few rushed to nearby shops and purchased milk. (It would have been better if they used lime water (sunnambu thanni) to shoot this scene instead of using original milk).
When they decided to shoot with fans, Sathy’s help was sought to bring in fans. He then informed local fan clubs about the shoot and asked them to co-operate with the director. The news spread among the city fans like a wild-fire and they started flocking the theatre on the day of shoot from morning itself. At one extent a huge crowd has gathered beyond the expected turn out.

  • Thaaikulams from nearby areas too joined with the fans and the production executives made them to site in the lawn in shadow.
  • It is our fans who made the shoot LIVELIER than the hired people. Inside the theatre our fans turned the theatre upside down by their frenzy.
  • We could see fans from all age groups came to attend the shooting.
  • Saravana Bhavan enjoyed a brisk business
  • A few street vendors too were spotted selling Rajini related song books, stickers and posters. One of the asked me whether there would be shoot for next day too. When I said, “No. It only a single day shoot” his was disappointed. Any how I consoled him that the movie is going to release here only soon and he could enjoy good sales that time. He somewhat satisfied.
  • Many fans and public were eagerly asking each other that whether Superstar would turn up to the shoot. When they knew that he won’t, they were disappointed.
  • Press persons and photographers from leading newspapers started flocking there and they really had a feast for their cameras.
  • I and some of my friends had the golden opportunity to act in these scenes – but one among thousands. Am not sure that I will be visible or my frame would be there. Anyway I have acted in a thalaivar movie. That’s enough.
  • Though the decoration for the theatre with flags and posters and banners were carried out by production boys from previous night itself – our fans too helped them.
  • We couldn’t see the name “Rajini” anywhere as Superstar plays a character called Ashok Raj in the movie. The scene was as if people receiving Ashok Raj’s movie and celebrating its release.
  • Only exemption is a banner by Thiruvanmiyur Bhaskar where it read “Thalaivar Rajini should rule and Tamil Nadu should prosper”

After the completion of the shoot, P Vasu thanked all fans and asked them to have the break fast before leaving. Guess what, the break fast was arranged for all the fans with lip-smacking Pongal vadai and idly sambhar. The food was made ready and brought in giant vessels in a van. Fans really had a feast.

Later at the press meet PVasu told that thalaivar is very much interested to watch the movie at once and he couldn’t resist his temptation.He also explained the significance of the scene that was shot there and explained the lyrics too.

Before starting from there I introduced myself to Aravind Krishna (cinematographer of Kuselan) and congratulated him for his good job and also wished the movie a stupendous success.

Please refer to Thanthi scanning for more info on the same.


Stunning ads of Kuselan in today papers

The above is the two types of Kuselan ads came today in papers. One is by Big Music and other is by Kavithalaya.

As reported already Big Music has started its gigantic promotions of the audio. We could see the ad in all English newspapers today.

Weldone Big Music....

Rajini to do another quickie under P Vasu for Reliance?

One of my friend told this news last week itself to me and later I read this news in a magazine. But i brushed this aside as a gossip. But there seems a possibility of turning true. Yes. It is beleived that Superstar is going to do another movie before Robot.

Once Kuselan releases, we would get more infos on this.
Any how, just presenting you today Indian Express news on the same.

Note1:
My write-up on Kuselan shoot at Shanthi theatre is on half-way. Since I like to present it lively, i wish to key it when i am fresh. You can have a glance again at the exclusive gallery with more pictures below in previous post.

Note2: Many asking me whether Superstar attended the shoot today? No. He didn't. You should keep in mind that the shoot was just to capture the FDFS mood and festivity. How many times did Superstar attend FDFS celebrations with us?

Courtesy: Indian Express, Chennai edition 26/06/08

Thursday, June 26, 2008

Kuselan shoot with real fans at Shanthi theatre - Spot Report with full photos!!

Friends, Herewith i have uploaded all the important pictures with the help from a browsing centre nearby my workplace. Actually i thought of uploading the balance images with write-up only by tonight. Since you would be pleased if served hot i sought the help of net centre.

Write-up will be added tonight. Hope you won't miss to read it next time you visit our blog.

Real fans

You should keep in mind that most of the crowd you seen in the attached pics are REAL FANS and euphoria generated is equal to that of First Day First Show fesitivity.

Kindly have a glance all of this pictures which are in high-resolution. The pictures were shot from mornign 6.30 am onwards. That time itself, i could see lots of fans and people were waiting ouside the annexe, in Anna theatre compound and pavements too. As time passed by more and more crowd poured in and finally the Shanthi theatre annexe became jam packed with full crowd.

Will explain the minutes in write-up tonight. Just enjoy the stills now...